There are many hip hop artist out there who sound good. Many are original. But how many posess the ability to reset the standards? DeShaddow says, "It's Only The Beginning! You ain't heard nothin', yet!" Ironically, It's Only The Beginning happens to be the title of his first release. With this project, he insists on making an LP that will flow like a movie. He feels that if he selects ten singles and throws 'em together, that's cheating the people. "People work very hard for their money," he says, "I just wanna give 'em their money's worth... This is my first album. Either I come raw, or don't come at all!"